All the sessions available on demand from the Intelligent Security Summit are listed below here.

The age of the Internet is here, whether you like it or not NFTs We are here. Although they are often referred to as high-end jpegs NFTs They are a new form of infrastructure that will be used in the future internet. They are able to to Provide market insights, but not invading too much on our privacy. can Create communities and organisations; they can Provide the necessary data architecture to Web3’s true vision is possible 

Forward-looking businesses are scrambling right now to integrate NFTs in their tech stacks. We’ve seen NFT integrations by brands ranging from the NBA to Coachella. These applications are some exciting developments for membership economies. Others veer towards co-opting technology but fail to live up to the promises of Web3. Working every day, I find these applications very interesting. to NFT solutions built, I present three things That companies can do to Authentically integrate NFTs to Bring your business to a better community. 

Membership is the first step.

First, you need to be aware of to Start offering memberships to build a community. NFT tokens might be one way to do this. to Loyal subscribers get access to Your insider network. You could be issuing an NFT. to Early supporters and fans, such as the 100 first people to support us. to Purchase a product right away. 

These memberships offer you a way to make your mark. company to Give the most enthusiastic and interested members of your audience access early to Products, news, information, special features, and anything else. You may also be able to identify the people in your circle. can Get valuable insights and feedback on what is most important to them.


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Insider Memberships allow you to be a part of these kinds of exclusive events. company to easily maintain and bolster users’ enthusiasm and ambassadorship of your brand. You can easily maintain the enthusiasm and ambassadorship of your users. can You can even give access to your inner circle to A peer-to-peer NFT-gated NFTtoWhere they are able to meet in a peer community can Interact with others, drive product feedback, and shape the future. Use NFTs for memberships enables you to not only cement strong bonds with the community that’s most invested in what your company Your business should be about creating but you also need to make it a community-driven enterprise.

NFT Holders Early or Exclusive Access

There are many options once you have implemented an NFT-based member. You can grant exclusive or early access. A brand such as Nike might offer subscription-based access. NFTs That gives members inside access to Sneakers are dropping early. A member who purchases a specific shoe might even be able to gain entry to Meet-and-greet/AMA session with the designer 

And this wouldn’t even need to Be constrained to online events. NFTs They are extremely flexible and platform-independent infrastructure can Tickets can be used to enable seamless community events in person. Same NFT which enabled member to A sneaker designer may also be available for an exclusive AMA call. to An in-person visit to the design lab

Members can have a say

Companies can You can also use NFTs to Members can have a say company decisions. Nike may later grant members who participated in multiple drops access to these steps (which could be based on previous participation). NFTs (They hold) the power to You can vote for the design ideas that are currently being developed by Nike. This would make Nike a more competitive brand. to Deepening engagement with the core community would be mutually beneficial. Members would have greater access to information and decision-making power, while Nike would increase excitement and sales.

The third type of deeper integration might allow members to have greater influence over the direction of projects. A record could be kept by your Nike NFT membership of drops and votes for styles. Nike can then identify members who meet certain participation criteria. can Unlock access to Discussions with the product and design departments, as well as strategy sessions. This will allow for greater alignment between the community members and the administrators. company Recognition of the community’s contributions is important. 

Nike might also provide members with a range of opportunities to Deepen your involvement with companyThe corresponding to Each individual’s interests. Some may be keen to take part in the design process, while some others might prefer this option. to act as brand ambassadors — but all could be rewarded for being active community members. The possibilities are vast, and it’s all enabled by each member holding an NFT.

Building engagement across communities

More and more businesses are joining the ranks integrate NFTs There are many options to Make membership central to Opportunities for cross-community partnership will open up to them and their communities. The communities and brands will both be able to to do things Like offer promotions for Holders NFTs From companies that share similar interests with other communities. This type of integration is what excites me the most. can can be performed in a way that is far more humane and less data-invasive than the current methods to Customer acquisition

This is a shift to A membership-based model for business can It can be transformational. Some companies may slowly move into this area, but others might go so far as to establish a decentralized autonomous organisation (DAO), where their businesses will be entirely owned and managed by the community. What’s so exciting is that NFT-based memberships give companies the flexibility to Try to see how deep you can go. to Get involved in your community’s business. to You can adjust as you go.

To me, it’s the human element that has suffered the most in the growth of so many of our industries, while across our society, trust in corporations has eroded significantly. For companies to be empowered, memberships can be a powerful tool. to Reverse this trend by becoming more community-centric. That’s the double-bottom-line that I see NFTs enabling, even as they give companies new avenues for economic growth, and I’m proud to We must work towards creating that future.

Julien Genestoux, founder and CEO at Unlock Protocol.


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