You can find out more about how you can innovate and increase efficiency through citizen developers’ upskilling. (*3*).


Blockchain and cryptocurrency are currently facing a problem. They are too complex. for Most users will make a complete change in their lives and start to adopt new habits. Web3 In their daily lives.

David Allen, productivity consultant and author who created the 2-minute rule, stated that for It should take no more than two minutes for anyone to begin a new habit. This is not only because it’s easy, but also because you can do it in less than two minutes. Web3 a complicated concept, but the product designs are lacking — remember MS-DOS, anyone? — and require multiple steps to execute transactions. During his opening keynote speech at Circle Converge 2022 in San Francisco, the stablecoin issuer’s chairman and CEO Jeremy Allaire noted, “Users don’t need to know what chain they are on or what stablecoin they are using, they just need to know that it’s a frictionless interaction.”

This user experience (UXThe ) Challenge goes all the way to communications. Currently, blockchain companies are set on relating every detail about their technology as if speaking to another technologist — quickly putting your average person right to sleep. These barriers cause more friction than most users will tolerate and result in high attrition.

When I was a journalist covering a complex topic, I did language simplification ad nauseam for Large audience: The wine trade. My pieces were constantly edited to find the right balance between cutting-edge stories and relatable language. This allowed me to inspire readers to try the wines that I wrote about. These were the lessons I learned. communications firm, Man of the World Media, where my day-to-day is filled with constantly finessing clients’ messaging so that it accurately conveys their products’ highlights without losing potential users along the way.

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Here are three ways To simplify You can find more information at Web3 company’s messaging so that it accurately explains its product, all while creating stickier adoption.

1. To improve, use clear language UX

Nail the UX The industry has to be the most active in promoting blockchain technology adoption. The Crypto Research and Design Lab is a non-profit organization whose mission it is to advocate a humanity-centric blockchain technology. Web3 for Everyone, we just released a comprehensive report called UX in Cryptocurrency. CRADL works with the World Economic Forum’s Crypto Impact and Sustainability Accelerator (CISA). “shift the crypto industry from being tech-centered to people-centered.” When I consult for my firm, this is something I always keep in mind Web3 clients’ brand messaging and positioning. For some audiences, particularly initiated crowds and investors, it’s important to drill down into the technology. However, I really challenge founders when it comes to B2C branding, where I think it’s far more important to plainly explain what the product does than to describe the underlying technology.

This is the most successful story of success in history. Web3 is NFTs, and there’s no bigger catalyst to this than Dapper LabsThe creator of the NBA Top Shot phenomenon. If you look around Top Shot’s website, there aren’t any of the traditional Web3 words — blockchain, cryptocurrency or even NFT — which is completely by design. Dapper is interested in helping users understand that they can Instead of waxing poetic about NFTs and crypto, blockchain and custody, one can own a digital collectible from their favorite player. Their numbers line up: According to Dapper’s site, Top Shot has 1.5 million users, over 20 million marketplace transactions and an astounding $1 billion in transactions. By being relatable and explaining the experience in plain English, they’re showing how simple language can This will lead to greater activity.  

2. Find out about pain points both known and unknown

Another method I use with clients is to create pain points to show new opportunities that their blockchain products offer. 

A company might use NFTs to create fractional property of art or homes. Let’s start by outlining the problem. “It’s difficult to buy art at auction unless you have a lot of money. But now, anyone can be a collector and art owner. How? Using NFTs on the blockchain to create fractional ownership! NFTs are…” This creates a familiar, real-life scenario that is elegantly presented. can You can put someone in a position to learn.

The larger discussion about data ownership and how it is used can also be found here. Web3 tools put that back into users’ hands. It’s true that most people want this: A study BritePool & the USC Annenberg Center for Public Relations found that almost 90% of respondents to a survey would choose a “Do Not Sell” If they found it on a website, they can choose to use that option.

This is often a too broad concept. for non-Web3 It is not clear to users and builders how it is being discussed. Instead of giving the 30,000-foot view of why people shouldn’t share their data unthinkingly, break it into bite-sized concepts. Explain that you are using a Web3 wallet to connect with a webpage allows the person to decide firmly what data they do or don’t share.

Explain the possibilities this opens up for their data. They could now make money from it in the same way as big internet companies. They could also keep it. can Multiple wallets can be created with different personal data. As wallets become more seamless, there will be more common soundbites. communications teams The entire workforce will be affected by the role of employ adoption process.

3. Stories that reflect real life Web3 Chances

Web3 Builders often use concepts such as decentralization, privacy, and data ownership. This is a misspelling for Most people. Customers want to understand what your product is all about for They don’t know every aspect of the product’s creation. I tell my clients: Customers don’t want to know how the sausage is made; they just want to know it’s delicious. That’s why I challenge clients to be explicit about what their product means for End users and not customers should infer the use cases based upon the underlying technology. 

Instead of telling its players that it now uses NFTs, a game company should tell them explicitly that they own all assets that they acquire while playing. But don’t stop there. Let’s give gamers an example of what this actually means: can Now you can save and own your in-game purchases, transfer assets into additional supported games, or even sell them to others. This language explains the characteristics that make having an NFT a more enjoyable user experience, without making users lose their sense of jargon.

Explain to them that they have the right to receive cryptocurrency rewards instead of made-up ones. They can spend them how they’d like or even turn them into cash. Remind users that while centralized rewards go down in value or expire at the whim of issuers, these new benefits are in their full control and aren’t subject to those practices.

Peter Weltman, a storytelling entrepreneur, founded the strategic communications Firm Man of the World Media, San Francisco

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