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The Top Trending News Week In Review
Tuesday, November 29, 2022

Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses

Posted on November 14, 2022, 10:26 pm
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Apple is offering small and middle-sized businesses up to 10 per cent off the 14 and 16 inch MacBook Pro models to help boost Mac sales for the holiday quarter. Bloomberg. This is a bigger discount than what businesses typically offer, and Apple describes the deal as “a…” “very special Mac campaign.”


Luca Maestri, Apple’s Chief Financial Officer, stated that Apple expects Mac revenues to increase during October’s earnings conference. “decline substantially” Year over year, in the time period between October-December

Apple’s 2021 lineup included new Macs with the 16-inch and 14-inch MacBook Pro models. This will cause Mac sales to drop. Apple has no plans to update Macs in the last months of 2022. There is also nothing that can be done to increase holiday sales.

Apple refreshed the MacBook Air in June and the 13-inch MacBook Pro in June. However, the MacBook Air and 16-inch MacBook Pro models won’t see an update until 2023. Apple has not updated the iMac or Mac mini this year, nor the Mac Pro.

The ‌MacBook Air‌ launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

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