High inflatiOn and recession fears didn’t dampen online sales on Black FridayThe new era of, which was a hit record 9.1 billion FridayThe increase is 2.3% compared to a year earlier. 

Consumers spent more on fuel and food than they did for other essentials. embrace Flexible ways to shop online, according to data released Saturday by Adobe Analytics, which tracks retailers’ website sales. The week of November 19-25 saw a 81% increase in Buy Now Pay Later (BNPL), revenue compared to the previous week. Orders placed using BNPL soared 78%

“As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year,” Vivek Pandya, Adobe Digital Insights’ lead analyst, said in a statement. “Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends.” 

Online sales The average October day saw electronics sales rise 221%, with smart home products (up 271%), and audio equipment (223%) all up. Toys (285%) as well as exercise equipment (218%) were also up. 

Among the top sellers were Apple MacBooks, Dyson products, and drones, as well as gaming hardware (Xbox Series X, PlayStation 5) and titles (NBA 2k23, FIFA 23, Pokemon Scarlet & Violet). Other popular products include: Friday Roblox, Fortnite, Funko Pop and Disney Encanto were some of the most popular.

Another record broken on Friday 48% of mobile sales were in mobile shopping online sales This is compared to 44% in a year ago.

“The mobile phone has become the remote control of our daily lives, and this led to an increase in shopping on the couch as consumers settled in after Thanksgiving dinner,” Rob Garf, VP & General Manager Retail at Salesforce. online sales, said to the Associated Press. 

Adobe expects Cyber Monday (Nov. 28) to once again be the year’s biggest online Shopping day grew 5.1% year-over-year and drove $11.2 billion in spending. Cyber Week, which spans five days between Thanksgiving and Cyber Monday, will generate $34.8 million in revenue. online Spending accounted for 16.3% of November-December holiday season spending and is up 2.8% compared to a year ago.

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