8. Don’t forget the women

We have to mention women’s soccer, though how low down the list it is indicates where it lies in our priorities. Women’s soccer should continue to be an afterthought, modeled entirely on the men’s game — regardless of whether the men’s game functions effectively or not — because who has the time to think about it more deeply than that?

9. Solidarity

Financial ruin should be a possibility for any team that loses its status. All the constituent clubs Champions League Ideally, they would be impossible to tell apart from year to year. Relegated teams from the Premier League Parachute payments to them should be given that guarantee they will return right away, but it is not necessary for anyone to continue pretending that there are pyramids that allow for organic growth that seems almost impossible.

10. Respect the law

We should not punish teams that violate the weak financial guidelines we have set. Instead, greedy organizations should give them a few small penalties, subtly implying that they can make whatever decisions as long you’re rich. Clubs and leagues need to claim that they are self-policing. This is despite the overwhelming evidence.

These 10 alternative principles, of course, are the obstacle that a superleague — or anyone proposing radical change to the status quo — must overcome. Reichart needs to present his ideas. These ideas must then be put in an action plan. They must be palatable. He needs to convince people to believe in his vision.

It is not clear if this vision holds much merit. Its one concrete suggestion — a broad, league-based tournament sitting above the domestic competitions — is at best a matter of taste. A European superleague would seem to be a negative. Champions League’s current arrangement, but it is probably no worse than the so-called Swiss model set to come into force next year. (It does, oddly, work far better as a paradigm for how to grow women’s soccer in Europe, even though it clearly cares little for that aspect of the game.)

One problem with criticizing proposals that are new is the fact that they don’t have to present an alternative. Each of the alphabet soups of governing bodies or lobbying organizations never have to tell the world where they believe the game should go, how they imagine its future and how they will address the obvious shortcomings. “model that is not broken and does not need to be fixed,” the ones that — as UEFA’s own financial report, released on Friday, noted — have made soccer increasingly reliant on capital injections from owners and turning a blind eye to mounting debts.