The season will unfold as LIV’s business evolves toward its planned franchise model. While professional golf does have some iconic team events such as the Ryder Cup and the PGA, these are not the only ones. Tour Generally speaking, on Competitors for their own money. LIV’s music-blasting events feel less like traditional tournaments and fans will be more interested in watching them. a Several dozen teams of four players are competing against one another.

“LIV has repeatedly made clear that our stakeholders take a long-term approach to our business model,” Jonathan Grella, a LIV spokesperson said that in a statement. “Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year. And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”

Prince Mohammed, the kingdom’s 37-year-old de facto ruler, often gravitates toward splashy ventures and has repeatedly said that he sets sky-high targets in hopes of motivating officials to achieve a Only a fraction of them. McKinsey analyzed the golf league. “a high-risk high-reward endeavor.”

The consultants suggested three outcomes. a Franchise-driven leagues: still struggling a start-up; realizing a “coexistence” With the PGA TourOr, perhaps, the most ambitious goal, to seize the mantle and dominance.

McKinsey projected revenues of at least $1.4 trillion in the most profitable scenario a Earnings before interest and taxes of more than $320 million in 2028. (Federal records indicate that the PGA has a yearly average of $320 million. Tour, a Tax-exempt non-profits generated approximately $1.5 billion revenue and posted a In 2019, the net income was nearly $73 million.

By contrast, a league mired in start-up status — defined as attracting less than half of the world’s top 12 players, navigating a “lack of excitement from fans,” Relating to limited sponsorships and confronting “severe response from golf society” — stood to lose $355 million, before interest and taxes, in 2028.