David Lance Goines, the graphic designer and printer whose beautiful posters have helped to define the profession. the aesthetic of Berkeley’s counterculture, beginning with his sensuous images for Chez Panisse, the artisanal French restaurant opened by Alice Waters, a former girlfriend, died on Feb. 19 (*77*) his home in Berkeley, Calif. He was 77.

According to Hannah Hoffman (a niece), the cause of stroke complications was responsible.

Mr. Goines’s signage for Chez Panisse, starting With the flame-haired woman with the For his plume, he made feathers the A poster advertising the event the now-storied restaurant’s opening in 1971, became emblematic of its visual identity and earthy, bohemian ethos. He stated: the He was not a woman in particular, but he saw women as an expression of his romantic imagination.

His unique images and letters, inspired among others by Japanese woodblock prints and German Art Nouveau, were reinterpreted through his fastidious sensibilities. They appeared in Chez Panisse matchbooks menus and cookbooks. the He made posters every year for celebrations the restaurant’s anniversaries.

As the restaurant’s fame grew, so did Mr. Goines’s reputation and impact. Berkeley was made famous by his posters: the Pacific Film Archive, run by his and Ms. Waters’s friend Tom Luddy; countless local businesses — his puffing locomotive, for Velo Sport Bicycles, is a standout; public service announcements, like an AIDS prevention poster Designed for the University of California (*77*) Berkeley’s health services; and political movements.

He responded with a powerful statement the 1991 Persian Gulf war — a faceless soldier in camouflage holding a skull, titled “No War” — is in the Permanent collection the Los Angeles Museum of Contemporary Art.

It was an older antiwar protest. the The Free Speech Movement was born on the He was at Berkeley Campus in 1964. That set him on the right path. His major was in classics and he was immediately swept up into the field of journalism. the The politics the Time, and after he was threatened with expulsion by campus authorities for giving out leaflets on campus about politics, more than 1000 students rallied to take control of Sproul Hall. the These offices were.

When nearly 800 students including Mr. Goines were arrested, the sit-in became national news.

He proudly claimed that he had been detained 14 times. the ’60s. It was a joy for him to be thrown from school. the art of printing, which he learned as an apprentice (*77*) the Berkeley Free Press is a small publisher and haven of radicals that produces material for all kinds of political organizations.

“The revolution ran on paper and ink and the BFP was where it all came from,” He wrote the following in his account the times, “The Free Speech Movement: Coming of Age in the 1960s,” Publication date: 1993 “The antiwar and civil rights movements kept us running at full capacity.”

A variety of pornographers were also served by the media, as well as religious sects or an organization called the Sexual Freedom League — Mr. Goines designed its letterhead, appropriating Albrecht Dürer’s engraving of Adam and Eve. The League was invited the staff members to their weekly orgies. But by Mr. Goines’ account, most of his fellows disregarded.

He was soon running his own printing shop. Tom WellerGraphic designer, who later made album covers and posters for Country Joe. the Fish.

Ms. Waters worked for the left-wing journalist Robert Scheer’s failed campaign for Congress in 1966 when she walked into the Print shop for leaflets Mr. Goines wooed her with his calligraphy — gorgeous hand-lettered notes and illustrations — and she soon moved in with him.

Together they wrote a cooking column, called Alice’s Restaurant, for the Counterculture newspaper the San Francisco Express Times: Recipes she had borrowed from his block prints and friends. the They were accompanied by a recipe (such as a knight and a castle in medieval times above the marinated tomatoes).

Mr. Goines collected the Illustrations in a book “Thirty Recipes Suitable for Framing,” With the He bought the proceeds the Berkeley Free Press (which he renamed the Saint HieronymusPress (a homage of St. Jerome otherwise known as Eusebius Hieronymus) the Patron saint of scholars and librarians He was a runner the Paper with Mr. Weller

Mr. Goines’s designs for Chez Panisse, including this one announcing its opening in 1971, were emblematic of the restaurant’s earthy, bohemian ethos.

In a telephone interview, Mr. Weller stated that Mr. Goines was passionate and opinionated. “His calligraphy was as intense as his politics,” He stated.

He was meticulous about the way he dressed, choosing a dark suit and vest with a pocket watch. Sometimes, he wore a bowler hat. “It almost felt like he had dropped in from another century — his considered speech, his manners, everything,” Ms. Waters wrote her 2017 memoir. “Coming to My Senses: The Making of a Counterculture Cook.”

Ms. Waters was a great visitor the Click to view Mr. Goines’s mix of colors in posters. “It was a dream,” Her words were: “like watching someone cook for you in the kitchen.”

Although the couple split up just before Chez Panisse opened their doors, they remained close friends for life. He gave his posters as gifts. the He was a businessman and received a free meal.

“My job is to get your attention and keep it long enough for the message to get across,” He wrote it in the A preface to the 1994 publication of a compilation of his works.

He compared his work to a pair o bluejeans meant for every day use. “Of course, you can’t wear bluejeans to the opera,” He stated, “but I’ll let somebody else design evening wear.”

David Lance Goines was born in Grants Pass (Ore.) on May 29, 1945. the The oldest of eight siblings, he grew up in Fresno/Oakland, Calif., with his father Warren Goines being a civil engineer. Wanda Burke Goines was an artist calligrapher, while Wanda Goines Goines was a calligrapher. She sent her children back to school each day with their names beautifully written on lunch bags. He often said that his most influential influence was his mother, who taught him hand lettering.

Lincoln, Lawrence, Daniel and Cybele Leverett are his three brothers. The marriages he had with Sarah Leverett (Edie Seiichioka), and Sophie Aissen resulted in his divorce.

Mr. Goines’s 1982 book, “A Constructed Roman Alphabet: A Geometric Analysis of the Greek and Roman Capitals and of the Arabic numerals,” Graphic designers use it as a guideline. the American Book Award in typography 1983 His works are in the Collections of permanent art the Museum of Modern Art New York the Museum of Fine Arts Boston the Cooper Hewitt Smithsonian Design Museum New York the London’s Victoria and Albert Museum the Library of Congress, and his alma mater.

But he stubbornly refused the Title of the artist

“He considered himself of the artisan class,” Richard Seibert was a letterpress designer and poet who collaborated with Mr. Goines. the The last three decades. “And for him it was an almost sacred obligation to pass the craft forward. There was a steady stream of apprentices coming through the shop, including me. After you reached a certain degree of proficiency, the apprenticeship would end.”

That moment was always marked by Mr. Goines with a ritual.

“He would shake your hand,” Herr Seibert stated, “and say rather solemnly, ‘You are shaking the hand that shook the hand that shook the hand of Johannes Gutenberg’” — making the Ensure that all printers were connected. the There have been generations of printers before him/her, going back as far as the 1800s. the Designer of the European printing press.

“I am a competent technician,” He wrote it in “Art in the Making: Essays by Artists About What They Do,” Published by Fisher Press last year the John Stevens Shop. “I give value for value. I am an honest workman, and I do not want people to think that I am a con man, running a scam, cheating the king out of his money under the pretense of making for him a suit of clothes that only the virtuous can perceive. Therefore, I do not call myself an artist.

“I make flat representational objects,” He continued listing them all, “in return for money. I’m glad that people like what I do, because that means I can go on doing it.”