It’s safe to say TV Viewers in Georgia Tired of political ads—and thanks to their state’s runoff elections, they’ve seen more than usual. 

Local stations aren’t complaining about the windfall. ABC affiliate WSB -TVThe nation is led by. in political Advertising this year has received $86 million in advertising so far. This figure rises to nearly Take $232 Million in According to AdImpact, the time period was Jan. 1, 2020 to Nov. 28, 2019.

During this period, Georgia Many key Senate elections were held, which went to runoffs. Below Georgia law. No candidate can get more than half the votes on Nov. 8. The Senate race will be declared null. will go to a runoff.

Voters will decide the current Senate race between Republican Herschel Walker and Democrat Raphael Warnock on Tuesday. (Polls show Warnock in Front, with a substantial lead in ad spending Also. Two other races were also decided in January last year. in Georgia runoffsWith wins by Jon Ossoff and Warnock, Democrats now control the Senate.

Runoff elections: Ad-spending boost

While the Senate elections were already well-respected, they had a lot more to do. runoffs This has resulted in a bigger win for the taxpayers TV stations. 

“Not only did they have multiple competitive races, but then they got a whole extra bite at the apple” political Ken Goldstein, analyst, spoke to the Wall Street JournalWhich? reported Saturday The AdImpact numbers. 

Adding to the windfall this year was a high-profile governor’s race between Republican Gov. Brian Kemp and Stacey Abrams were the winners. Kemp won easily but Abrams was able to attract significant funding which led to his victory. TV advertising. 

It’s been a good stretch not only for WSB-TVCox Media Group owns, but there are also other local stations. Three Atlanta stations ranked among the top five nationally. political AdImpact reports that spending occurred between January 1, 2020 and November 28, 2020.

Nationally, approximately $8.9 trillion has been spent this year so far on local, state, federal elections. The $9 billion final amount may surpass it. in AdImpact reports that the 2020 presidential cycle will be a success thanks to the Georgia Runoff burst.

The burst resulted in $79 million being used to buy airtime for the four-week runoff period. according to This week’s AdImpact data analysis by NPR was published.

For many voters, however in GeorgiaAdvertising is not important. As one man told the Journal, “None of the advertising is changing anything. It is a waste of money. It is just noise.”

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