In a series tweets, Monday was devoted to the topic. Musk claimed Apple Has “mostly stopped” Twitter is the best place to advertise it. That’s bad news, as Apple’s $48 million worth of ad spending accounted for more than 4% of Twitter’s revenue for the first quarter of this year, the Washington Post reported.
“Do they hate free speech in America,” Musk wrote. In a separate tweet, the author wrote. asked Apple’s CEO, “what’s going on here @tim_cook?”
Since then, Twitter has witnessed a massive exodus from advertising. Musk took over last month, and Apple is Not the only advertiser that is heading for the exit. Other large companies include Pfizer and Volkswagen. and General Mills has stopped spending on advertising. And not to mention that since his takeover, Twitter’s lost half of its top 100 advertisers, according to a report Media Matters. Musk Has previously blamed The “massive drop in revenue” On activist groups pressing advertisers.
However, it is not for everyone. Musk’s fighting words about Apple pulling its Twitter ads, there’s a much bigger problem looming over the relationship between both companies.
Musk tweeted Monday, Apple Has “threatened to withhold” Twitter app store Apple This has not been confirmed by the company, but it has been widely speculated that this decision could be related to. Musk’s decision to gut Twitter’s content moderation team, something that human rights groups Have warned about the potential for harassment on the platform and abuse.
Apple is Content is the most important determinant of how much content appears on the internet By the way it determines which apps are available for iPhone users. A few years ago, Apple was reportedly considering kicking Uber off the app store For breaking Apple’s rules. If that happened, it would have effectively destroyed the company—people wouldn’t be able to call for an Uber on their iPhones.
Twitter’s former head of trust and Safety, Yoel Roth who quit soon afterwards Musk The power was taken over wrote an op-ed For the New York Times This article outlines what might happen after the election.Musk Twitter’s takeover was particularly concerning its use of Musk’s self-proclaimed devotion to “free speech.” Additionally with advertisers and Roth specifically mentions Google in his regulatory work and Apple Twitter must contend with powerful forces such as these with In terms of its content moderation.
“Failure to adhere to Apple’s and Google’s guidelines would be catastrophic, risking Twitter’s expulsion from their app stores and making it more difficult for billions of potential users to get Twitter’s services,” Roth wrote. “This gives Apple and Google enormous power to shape the decisions Twitter makes.”
In response to David Sacks’s call for Microsoft by an investor, Microsoft responded on Tuesday Apple, Google, and Amazon “gatekeepers,” Musk tweeted That “it’s a real problem.”
“Apple and Google effectively control access to most of the Internet via their app stores,” He said.
Twitter didn’t immediately respond The Sunday Review’s Send us a comment Apple Did not respond immediately The Sunday Review’s Send us a comment
Our weekly Impact Report newsletter examines how ESG news affects our lives. and The roles are changing according to the trends and responsibilities of today’s executives—and These are the challenges they need to overcome. Register here
