Sunday Review Business
Death is always in the air Twitter.
Users shared their fears on the platform Thursday night, when #RIPTwitter was top worldwide trend. They also offered their goodbyes, listing other more stable social media platforms, and offering some hope for the future.
They were reacting against the dire news coming from within Twitter. Scores of remaining employees at the social media company on Thursday appeared to reject owner Elon Musk’s ultimatum to work “extremely hardcore,” The communication platform can be thrown into it is in total disarray and raises serious questions about whether or not it will survive.
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The death of Twitter Given how important the platform is for global communications, this would have serious consequences. It has been described as a digital square. Global leaders use the platform. Twitter Journalists use journalists to communicate Twitter Newsgather: Dissidents in repressive nations use Twitter Celebrities and major brands can use this method to organize Twitter Public announcements are often made, and they are frequently used by the public. Twitter To monitor all of It’s all happening in real time.
If the platform should cease to exist or become inaccessible, of Stability issues: No single space can replace it immediately. Communications could become fragmented across multiple social media sites, leading to a disruption in the flow and slowdown. of information.
Inside the company’s Slack, a mass resignation effectively occurred after Musk’s 5pm deadline for employees to arrive at a decision passed. Hundreds of staffers appear to have called it quits, accepting Musk’s offer to exit in exchange for three months of severance.
The workplace was overflowing with employees “#social-watercooler” channel with the salute emoji, indicating that they had chosen not to sign Musk’s pledge. Similar series of This month, events took place on the Slack channel as Musk was able to eliminate approximately 50% of the company’s then 7,500-person workforce.
A former Twitter The situation was described by an executive who just left the company. as You can find more information at “mass exodus.” The former executive was asked about the situation and replied that he did not know. “Elon is finding out that he can’t bully top senior talent. They have lots of options and won’t put up with his antics.”
“They will struggle just to keep the lights on,” The former executive also added.
The other half-dozen former and current employees agreed with this assessment on Thursday. After Musk’s mass layoffs earlier in the month, it was already very bad. It was so bad, that Twitter Ask some of It allowed the people it had lost to return days later. The state-ofSince then, -play has become even more dangerous.
In fact Twitter According to people familiar with it, management panicked just hours before the deadline. Senior leaders had been informed. “scrambling” Encourage talent to remain with the company.
Musk seemed to finally see the severity of the situation. of and sent an email to all staff resolving his previous uncompromising anti-remote position. “Regarding remote work, all that is required for approval is that your manager takes responsibility for ensuring that you are making an excellent contribution,” Musk made the comments in the email.
It didn’t appear to do much good.
Two employees who had decided to reject Musk’s ultimatum on Thursday were quite clear in why they were doing so. “I don’t want to stick around to build a product that’s being poisoned from the inside and out,” One added, later claiming that he felt good after making a decision “in line with what I stand for.”
An employee recently laid off who keeps in touch with former coworkers, said “People don’t want to sacrifice their mental health and family lives to make the richest man in the world richer.”
And Twitter It seemed to have grasped the situation Thursday evening and sent an email to staff announcing that it had once more shuttered all of It suspended badge access to employees at its offices, presumably in order to protect its data and systems.
Twitter’s already decimated communications department didn’t respond to requests for comment. Musk, however, reacted to the situation via a tweet.
“How do you make a small fortune in social media?” Musk asked. “Start out with a large one.”