A creator requested me just lately: “are we going to do longform video on Instagram?” The reply is no and I wished to clarify why.

We do quite a lot of various things on Instagram however on the coronary heart of it there are actually two jobs. One: connecting you with buddies. Two: serving to you discover your pursuits, normally via shortfrom video.

It seems that these two issues are symbiotic. You see an incredible video that makes you snicker out loud from a comic doing a bit, and also you ship it to somebody who you understand is going to snicker simply as loud as you probably did. Or for me, I see a spotlight of an incredible soccer purpose or trick, and I ship it to somebody who I do know loves soccer as a lot as I do. So this stuff are about connecting with buddies over your pursuits. 

It seems longfrom video is much less symbiotic with these different jobs. In case you watch a 10- or 20-minute video, you see much less content material from buddies, you work together with your pals much less, and also you’re truly much less doubtless to ship that content material or that video to a buddy. So we’re not going to go after that enterprise as a result of it’s a part of our core id to join folks with buddies and we don’t need to undermine that by going after longform video. 

We perceive shortform video doesn’t at all times try this, however it could possibly. We try to prioritize shortfrom video that does. So let me know down beneath the feedback what you suppose. I’m certain there are going to be quite a lot of sizzling takes on this one. Peace.