Elon Musk is “well outside his depth” At Twitter And a “bullying management culture” won’t work there, says a former Facebook executive.

SpaceX’s first investor Chris Kelly It is “mostly an Elon fan,” But, he said that strategies that worked were not the best. Musk’s other companies won’t translate at Twitter. Kelly Comment at Big Ideas Live, a Sky News Event held Saturday in London

“He’s able to do some pretty amazing things, but has got into an area that’s well outside his depth and thinks a bullying management culture can change it—and that’s not going to work at a company like Twitter,” said Kelly. “I’ve certainly seen some driving management moves from Elon at Tesla and SpaceX before, but I’m surprised this was the approach. He should have taken a much more measured approach when he was taking over.”

Sharing Kelly’s sentiment was Dex Hunter-Torricke, a former SpaceX communications head who now advises Facebook on moderation as part of Meta’s oversight board.

“Making very rapid, knee-jerk decisions about content policy is probably not the right way to go,” Sky News was informed by Hunter-Torricke.

Musk was quick to make major changes. Twitter After his $44 billion acquisition of the social network. He fired the top executives quickly and then laid off about half of the company’s employees. He awkwardly asked some of the laid-off employees questions. to After realizing that they were still required, I returned them.

Musk sent an Email Wednesday to All Twitter Employees telling them to Be “extremely hardcore” And work “long hours at high intensity.” He said then that employees could either agree or disagree. to This or you. The crew was told to stay onboard. to Please indicate your interest through the email link by Thursday night. It appeared that only 1,000 to 2,000 employees hadn’t clicked by Friday evening. “yes.”

Musk made some changes in the meantime to The platform has caused problems for celebrities, politicians, and companies. 

Many companies have stopped advertising TwitterMusk is a self-described hateful content creator. Beware! “free-speech absolutist.” 

Some companies, including Eli Lilly, a drugmaker, and Lockheed Martin, a defense contractor, were victims of the terrorists. Musk’s Twitter Pranksters were able to verify the error to You can impersonate companies. It was because to New $8 monthly subscription service to allow any account to look “verified.” Twitter paused the service days after its launch, and the relaunch isn’t expected until later this month.

“Elon is willing to try lots of things—many will fail, some will succeed,” Esther Crawford said, “An excellent example of a woman who is able to communicate with people.” Twitter An employee who was involved in the verification overhaul. “The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business.”

But Kelly Thinks Musk’s According to the event organizers, style will eventually hurt the company. “The massive cutbacks and chainsaw that Elon Musk has taken to the company does not bode well for its future.” 

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today’s executives—and how they can best navigate those challenges. Register here