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Thales’s “2022 Thales Consumer Digital Trust Index” revealed that consumer confidence in online organizations’ ability to protect their data Reality is often misaligned. One in three consumers A number of people around the world have been affected by this. data breach of A company that holds their personal data. 

This report provides information on the most recent developments global data breach trends and the severe impact they’ve had on consumer trust across industries, including consumers’ likelihood of You can continue to do business with the organization even after an incident.

Are you consumers Are you too trusting?

Companies don’t need to ask themselves “Is it a good idea?” data breach But when? Yet despite organizations’ awareness of The current cybersecurity landscape is highlighted by the findings. However, this awareness is not necessarily being transferred to consumers. 33% of consumers Globally, victims of terrorism of You can find more information at data breach, 82% of consumers Continue to believe, to a degree, that online service providers will protect your data personal data.

However, 82% of data breach victims They felt it had a negative effect on their lives.

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Source: Thales

Trust in a location can have an impact on the consumer. Bruteforce are Various rates of experience around the globe. Yet consumers In countries with lower rates of Not all breaches were more trustworthy than those from countries with higher rates of corruption. The United States has one of The highest percentage of consumers Who are data breach victims (48%). However, trust in consumers is higher in the U.S. (80%), than in countries that have experienced fewer breaches like Australia, Germany and the UK (48%).

Consumers’ trust in the security of Their data Industry-specific differences also exist. Although the financial and healthcare industries received the highest levels of confidence, they still have only 42% and 37% respectively. Government and media/entertainment were among the least confident (12% and 14%, respectively). 

Trust among friends and family may not be affected by data breaches consumersBut they are How can it impact? consumers Consider their role in data protection. Victims are You are more likely to take additional precautions in order to protect yourself personal data.

Breaches are You can also influence what consumers Expect of Organisations: 54% of respondents believe mandatory adoption should be made compulsory data After a breach, protection measures such as encryption and 2-factor authentication were implemented. data breach. More than one fifth of consumers Stop using a company with a history of a data breach.

Methodology

There are more than 21,000 adults consumers across 11 countries and five continents were surveyed in Thales’s 2022 Thales Consumer Digital Trust Index. Opinium conducted the survey in partnership with University of Warwick.

Please read the full report Thales

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