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Sunday Review Business

Target’s profit plunged 52% in the third quarter and the retailer warned of a sluggish holiday.

Target Inflation to blame a deteriorating economic outlook for its miserable quarter — and also lowered its outlook for the rest of The year. Premarket trading saw shares fall by more than 12%.

Brian Cornell, CEO, stated that the company has seen a significant increase in sales over recent weeks. “sales and profit trends softened meaningfully, with guests’ shopping behavior increasingly impacted by inflation, rising interest rates and economic uncertainty.”

Still, it wasn’t all bleak: Sales of All necessities were met, including food items and essentials for the home. Similar to Walmart Target Sales in “discretionary categories” Like electronics and clothing, they hampered its bottom-line.


Plans to cut costs by $3B over the next three-years in an effort to “simplify and gain efficiencies across its business with a focus on reducing complexities and lowering costs,” It said.

Looking forward to the busy holiday Cornell announced the shopping season “rapidly evolving consumer environment means we’re planning the balance of the year more conservatively.” Target Forecasts a Low-single-digit percentage drop in sales at stores that are open at least for a year a year.

“This quarter confirms that the middle-class consumer has been hit hard by inflation and is changing the way they spend by trading down, buying more value-priced goods, and shifting to white label products,” Hilding Anderson is head of Publicis Sapient is a digital consultancy that specializes in retail strategy. “It suggests continued headwinds for the non-value players in big box retail during the balance of this holiday season.”

This year, it was earlier. Target’s inventory glut forced the company to hold massive discounts on big-ticket items to alleviate the problem. The company reduced the prices of some discretionary items and cancelled any pending orders from suppliers.

Target Shares are More than 20% off for the year