New York
Sunday Review Business
 — 

Thanksgiving Weekend has always been a time for relaxation a A cornucopia film, letting moviegoers leave the house after enjoying copious amounts pie, mashed potatoes, turkey and mashed potatoes.

This year, however, the movie It is quite limited in its offerings. Few new films are expected to hit the North American box-office this weekend. to Many moviegoers flock to the theaters.

“Strange World,” Disney’s new animated film about a Projection of family of explorers featuring the voice work by Jake Gyllenhaal to bring in only about $30 million domestically over the five-day holiday weekend — a fine, albeit muted, opening. However, early box office results for Wednesday and Thursday suggest that “Strange World” Most likely to Even those initial expectations were exceeded.

Another Disney film, Marvel’s “Black Panther: Wakanda Forever,” Now in its second Week, it is set to Win the holiday weekend with approximately $40 million domestically. It’s made $552 million so far.

The slate is clean a It is far from the truth Thanksgiving Weekends of old. Thanksgiving This is often the busiest time of the year. movie theaters, as in many ways it kicks off the profitable holiday box office season — similar to How Memorial Day Weekend ushers in summer. Films like “Creed,” “Moana,” And “Knives Out” Opened on Thanksgiving Weekends and did well.

What happened? to Thanksgiving This year? Covid again to be blamed.

“The impact of the pandemic, both in terms of production disruption and release-calendar shuffling, has left the table fairly light on cinematic entrees,” Paul Dergarabedian, senior media analyst at Comscore

(SCOR)
According to The Sunday Review Business,

Hollywood’s supply chain issues have caused problems movie Productions are held all year. Strong summer ticket sales were thanks to to Hits like “Top Gun: Maverick,” However, it has been difficult to release big-ticket releases. to Recent months: “Wakanda Forever” A notable exception is also the fact that he has been recognized. a record $180 million earlier this month, but otherwise it’s been pretty quiet at the cineplex.

This is due to the lack of new big-name releases, which explains why domestic box office sales are down 32% so early in the year. to 2019 before the pandemic. 36% less number of releases are on 2,000 screens and more.

Holidays like Thanksgiving Theaters need them because “they act as a calendar-based touchstone,” Which audiences have been here? to Associate as a “prime time of sorts,” Dergarabedian added.

“This is when the biggest and brightest movies are in the marketplace, and Thanksgiving is certainly one of those timeframes that has developed that type of identity over the years,” He stated. “It would be a shame for Thanksgiving to wind up as another marginalized holiday period, like Labor Day weekend.”

But the 2022 holidays aren’t over yet, and there’s hope on the horizon thanks to James Cameron and the sequel to “Avatar” — the biggest blockbuster in cinema history.

“Avatar: The Way of Water,” This could open on December 16th. a Moviegoing on the rise to Help the industry close the year a High note. The film Cameron’s first since the 2009 original, and there are some questions about whether this very expensive film can find attract the same type of audience. Others disagree. “Titanic,” “The Terminator” And “Aliens” They do so at their own risk.

As for ThanksgivingDergarabedian hopes that, as the theatre industry normalizes the holiday will make its way. a comeback.

“This is likely a temporary shift and a result of the challenging marketplace dynamics over the past two and a half years,” He stated. “Thanksgiving will rise again as one of the most important moviegoing weeks of the year.”