HMD actually desires us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip cellphone. Now, it’s teaming up with Heineken and artistic agency Bodega on one other effort designed to faucet into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll must be no less than 21 to view — however mainly It’s a translucent flip cellphone with no apps, simply good retro vibes that can assist you join with your folks over a chilly one.

The Boring Phone is apparently actual — I do know, I used to be skeptical, too — however it is going to solely be accessible via giveaways and isn’t happening sale. It’s a restricted version run and Heineken’s web site signifies 5,000 will probably be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the surface, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting through 2G, 3G, and 4G, however good luck discovering a functioning 3G community anyplace within the US.

Specs are irrelevant, although; the Boring Phone is a advertising and marketing stunt and, actually, a fairly enjoyable one. Should you want navigation, Heineken’s promotional web site suggests that you just textual content your folks for instructions. You can too play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.

The Boring Phone will probably be accessible via social media giveaways within the UK, with different markets to comply with later within the 12 months. And in the event you don’t occur to win one, you’ll be capable of obtain an app that “turns smartphones boring” beginning in June. Sign up on Heineken’s website to remain on high of all issues Boring Phone.