Everybody knew that getting tickets was possible Taylor Swift’s The Eras Tour was going be a challenge. But no one — especially not Ticketmaster, the platform responsible for distributing said tickets — seemed remotely aware of just how messy the process would turn out to be.

Swift First announced The Eras Tour November 1, with eight additional dates added on Nov. 4. The The fact that some brides thought about changing their wedding dates in order to go on the tour was a sign of the chaos that would follow when tickets went on sale was also a warning.

TicketmasterThe Verified Fan program at’s allows you to register ahead and get access to presale tickets. According to The VergeMore than 3.5 Million people have registered to the program as preparation. Swift’s tour — the largest registration in the site’s history — and about 1.5 million were given access to the presale. However, according to Ticketmaster, bots and fans without invite codes flooded the site when the presale opened on Nov. 15, causing the site to crash repeatedly — and evoking extreme ire among Swifties. Many fans complained about long wait times and technical glitches that caused delays.

On Nov. 17, Ticketmaster Announced that the general sale would not open. “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” the company tweeted.

There’s no word so far about if or when tickets will open to the public, but tickets are already on sale all over resale sites — and they’re selling for $400 to over $22,000, per The Guardian. Some of those lucky enough to get tickets may have paid more because of dynamic pricing models.

On Nov. 18, Swift The controversy was addressed by Instagram Stories, where the author wrote a long statement. “There are a multitude of reasons why people had such a hard time trying to get tickets and I’m trying to figure out how this situation can be improved moving forward.” (Reps Swift And Ticketmaster POPSUGAR did not respond immediately to the request for comment.

This is everything you need about the scandal.

What is dynamic pricing?

Fans have taken aim at dynamic pricing in the wake of presale issues. Swift It has reportedly embraced. (Swift Also, dynamic pricing was used for her 2018 tour — as did Bruce Springsteen for his 2023 tour, which led to tickets that cost over $5,000.) Dynamic pricing basically means that ticket prices can change based on demand. “In some instances, events on our platform may have tickets that are ‘market-priced,’ so ticket and fee prices may adjust over time based on demand,” TicketmasterFAQs read. “This is similar to how airline tickets and hotel rooms are sold and is commonly referred to as ‘Dynamic Pricing.'” The case of The Eras TourSome fans faced tickets that were thousands of dollars because of dynamic pricing after standing in long lines for hours. Paper.

Federal Lawmakers Take Notice

Naturally, Swift Fans were angry. However, the entire episode has been criticized by more than just music lovers. Federal lawmakers are also interested in the matter, with some calling to have it investigated. Ticketmaster For violating antitrust laws, you will be investigated.

“Daily reminder that Ticketmaster is a monopoly, it’s merger with LiveNation should never have been approved, and they need to be reigned in,” Rep. Alexandria Ocasio-Cortez tweeted Nov.

“Taylor Swift’s tour sale is a perfect example of how the Live Nation/Ticketmaster merger harms consumers by creating a near-monopoly,” tweeted Connecticut Senator Richard Blumenthal He went on to quote. Swift, writing, “Consumers deserve better than this anti-hero behavior.”

TicketmasterThe Live Music Market’s Controversial Past

Ticketmaster Live Nation merged with it in 2010. Even before that, Ticketmaster The largest ticket-selling platform in the United States was per a report from Northeastern UniversityThe site’s merger with the largest concert promoter in the world meant that it has remained a stronghold in concert tickets. The report shows that ticket prices are now higher than ever, and that the service fees charged by the platform can be nearly as high as the price of some tickets.

Before Ticketmaster Live Nation was purchased by Live Nation, but the live music business was still managed locally. “There was this history of regional promoters, regional markets, which really paid attention to the regional genres and music scenes,” David Herlihy is the coordinator of Northeastern’s music industry program. But Ticketmaster When the government became more powerful, the Clinton era was when they began to become more powerful loosened some of its policies on media acquisitions.

Artists are fighting back Ticketmaster Since 1994, Pearl Jam has filed a civil lawsuit with the Justice Department to protest the excessive fees charged by the platform. This led to an investigation that ended in limbo. Independent. The band then went on tour, but only played non-commercial shows.Ticketmaster Affiliated venues were difficult to find, making it nearly impossible for them to book major cities such as New York. Due to this, the band had to return home. Ticketmaster.

Ticketmaster It has also been in trouble recently. The site was also hit by a class-action lawsuit in January. “predatory and exclusionary conduct,” With lawyers for the plaintiffs argument that Ticketmaster Artists were withheld from venues that they weren’t using Ticketmaster Per is their main sales platform. Rolling StoneDespite previous agreeing not to.

Now, Swift Fans are calling for Ticketmaster’s demise. “ticketmaster owns livenation, seatgeek, iheartradio, sirius xm, pandora radio, and several stadiums like a tweet from taylor alone isn’t gonna fix this,” One user wrote. Others celebrated the interest shown by young people in monopolies. “Swifties being radicalized against monopolies and getting ready to do some anti-trust lobbying good luck ticketmaster,” tweeted writer Elamin Abdelmahmoud.

What are the actions being taken against it? Ticketmaster?

Fans may soon notice some real change. Sen. Amy Klobuchar, chair of the Subcommittee on Competition Policy, Antitrust and Consumer Rights, has declared her intent to take action against Ticketmaster. “Ticketmaster’s power in the primary ticket market insulates it from the competitive pressures that typically push companies to innovate and improve their services,” She wrote on her websiteShe also stated that she had written a letter to Ticketmaster Michael Rapino, President and CEO, expresses her concerns.

Jonathan Skrmetti, the Tennessee Attorney General, has declared that he is investigating. TicketmasterPer. ABC. “We have received complaints about the sale process, and we have previously looked into antitrust allegations involving Ticketmaster and Live Nation. We want to make sure that there are no issues here that merit legal response,” He spoke at a Nov. 16 press conference.

Voters of tomorrow, a youth advocacy organization, also launched an antitrust initiative called Swifties Working for Fairness. Ticketmaster — also known as S.W.I.F.T. “We know all too well what happens when big corporations control high-profit industries like ticket sales: consumers suffer,” The organization tweeted. “Now that they’ve brought Taylor into this, they’re going to see just how angry we are.”

Has Taylor Swift The following are the issues addressed Ticketmaster Controversy?

A statement was shared on her Instagram Story on Nov. 18, Swift The week’s events were addressed.

“Well. It goes without saying that I’m extremely protective of my fans. We’ve been doing this for decades together and over the years, I’ve brought so many elements of my career in house,” She wrote. “I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do. It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”

She continued: “There are a multitude of reasons why people had such a hard time trying to get tickets and I’m trying to figure out how this situation can be improved moving forward. I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them. And to those who didn’t get tickets, all I can say is that my hope is to provide more opportunities for us all to get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means.”

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