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The metaverse This is a huge opportunity, but you also need best practices for activating it properly. This VB On Demand Event will teach you how to discern the hype and the truth. your The reimagination our digital lives will be driven by organization.

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The metaverseThe future of e-commerce and its implications for consumers and businesses is just beginning to emerge. It’s also at an inflection point, where companies eyeing the space need to decide whether they’re going to help spearhead the shift into You can either join a Web3 World or hedge your bets to see how it turns out. Right now, there’s no wrong answer, but some of the reasons for leaping into Samuel Huber, founder of LandVault, believes that the fray may be better than other.

“Earlier this year, a lot of brands jumped in the metaverse purely for FOMO, hype and press. Now as the momentum builds and there’s more excitement, companies need to be more strategic and deliberate about what an investment in the metaverse means for the long term.” Huber says. “Brands entering the metaverse need to think about their play in exactly the same way they would if they were entering any other platform or doing any other kind of marketing campaign — and know whether the metaverse can achieve those goals in a way other platforms couldn’t.”

What’s the metaverse Huber states that experiences are the best way to make a difference. It’s a unique new way to build a strong and engaged community that can help create momentum around a product, and for some companies, that’s worth the price of entry, which at this point is still fairly high.  

Construction of a metaverse Experience

Because metaverse is still such a nascent platform, it’s still expensive to build an experience, because there’s very little in the way of backend infrastructure to support building and running campaigns. LandVault and other companies are stepping up to fill the gap by creating new protocols and building blocks that will allow everyone to have access to the internet. metaverseThese include analytics tools and dashboards that track consumer behavior, and can help designers create experiences and mechanics that maximize results.

“The metaverse shares the same components of any compelling social game — it’s a shared experience in which total immersion and engagement encourages users to buy things along the way,” Huber explains. “The gaming industry has shown that if you build exciting, dynamic content, then people will play time and time again for hours.”

This could also mean an event that changes frequently, such as Fashion Week, where a rotating group of designers is in the spotlight, or a series unique events with new connections. It’ll mean 3D try-before-you-buy experiences, live sports, concerts, all in a centralized environment, each living in its own pavilion — a shopping district, a sports events zone, a concert and shows realm — for easy access.

The blockchain is the financial backbone. metaverse. In Web3, the payment mechanism sits at the protocol layer, not on the application layer, which means that it’s available for brands or anyone who wants to set up and sell. But if creators aren’t given an incentive to keep creating, there’s no economy.

“The better we help them monetize their skills, the more content they will keep creating. The more content, the more users, and the more users, the more we monetize, creating a crucial flywheel,” Huber says. “There are multiple ways to generate money and revenue, and so many of these tools are already integrated within the fabric of the metaverse. We are very much focused on building more ways to help creators generate more revenue and create more.”

Consumers are buying virtual goods, whether they’re shelling out to upgrade freebies from a game or purchasing virtual goods to dress up their avatars. LandVault technology is capable of creating product placements. This allows creators to invite other brands to sponsor activations and generate revenue. It could be as simple and straightforward as a billboard at a stadium’s side or a shop branded inside an experience.

“Our vision is that within the next five to 10 years, every single company that is doing business on the internet is going to need to have a presence in the metaverse as well,” He says. “To us, the metaverse is an insurance policy to future-proof your business, to make sure that you stay relevant to the up-and-coming consumer audience. You might not see the impact quarter-by-quarter, but this is a much longer-term plan that will pay dividends soon.”

Find out more about the job opportunities at the metaverseWhat makes a successful business? marketing and monetization campaigns look like, how to take the first step and more, don’t miss this VB On-Demand webinar.

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  • Recognizing opportunities in the metaverseThe difference between hype and reality
  • Avoiding mistakes and best practices
  • How to approach your brand’s metaverse strategy
  • How do you describe? metaverse Economy will experience an acceleration
  • More!


  • Sébastien Borget, Co-founder & COO, The Sandbox
  • Samuel Huber, Founder & CEO, LandVault
  • Victor DeyVentureBeat Tech Editor